Artículos de empresas latinoamericanas en Wikipedia: relación causal entre las variables acceso, participación y calidad
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Llano Aristizábal, Sergio
[1]
;
López Ospina, Héctor
[2]
-
[1] Universidad del Norte
Universidad del Norte
Colombia
-
[2] Universidad de Los Andes
Universidad de Los Andes
Colombia
-
- Localización: Revista Internacional de Relaciones Públicas, ISSN-e 2174-3681, Vol. 13, Nº. 26, 2023 (Ejemplar dedicado a: Problemáticas silenciadas o invisibilizadas en las organizaciones. Una mirada desde las Relaciones Públicas y la Comunicación Organizacional (Julio-Diciembre)), págs. 41-62
- Idioma: español
- DOI: 10.5783/revrrpp.v13i26.817
- Títulos paralelos:
- Articles of Latin American companies on Wikipedia: Causal relationship between access, participation, and quality variables
- Enlaces
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Resumen
- español
Wikipedia es un ejemplo paradigmático de colaboración en línea. A nivel organizacional, la presencia de contenidos relacionados con empresas e instituciones la ha convertido en un escenario alternativo para la gestión de redes sociales y la interacción con los grupos de interés. Para establecer la eventual relación causal entre variables destacadas (acceso, participación y calidad), se realizó un análisis estadístico inferencial y correlacional de datos de artículos de 40 empresas latinoamericanas. Los resultados muestran una causalidad condicional del aumento de la participación sobre la calidad de los artículos, así como un efecto positivo en las visitas. El resultado implica para las organizaciones enfrentar el dilema de fortalecer su presencia en Wikipedia sin violar el principio de neutralidad editorial por conflicto de intereses.
- English
Wikipedia is a paradigmatic example of online collaboration. At an organizational level, the presence of content related to companies and institutions has made it an alternative scenario for social media management and interaction with stakeholders. To establish the eventual causal relationship between outstanding variables (access, participation, and quality), an inferential and correlational statistical analysis on data from articles from 40 Latin American companies was carried out. The results show conditional causality of the increase in participation over the quality of the articles, as well as a positive effect on visits. The result implies for organizations to face the dilemma of strengthening their presence on Wikipedia, while not violating the principle of editorial neutrality, due to conflict of interest.
- español
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