This work approaches the current status of electronic commerce in the Second Life ® virtual world and the problem of lack of clear knowledge about the future evolution58 of this medium for the development of electronic commerce.
It presents a phenomenographic research effort that contributed for the clarification of the potential and possible directions, based on a series of interviews to residents with a thorough knowledge of this virtual world.
The process of data collection, the testing procedures and the reached results are described.
To conclude, a reflection is presented on the potential contributions of this research for the understanding of electronic commerce phenomenon in the Second Life and one short generalization to other virtual platforms.
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