Resumen de Economic impact of language tourism on mature sun and sand destinations: The case of Alicante (Spain)

Pilar Barra Hernández, Bartolomé Marco Lajara , Cristina Cachero Castro

• The objective of this research is to measure the economic impact of language tourism in a medium-sized Spanish city, Alicante, which has been traditionally considered a sun and sand destination onthe Mediterranean coast. This analysis aims to highlight the importance of developing a tourismdiversification strategy and the desirability of promoting alternative forms of tourism. Thisinvestigation demonstrates the significant economic impact that language tourism has on a con-solidated tourism destination as Alicante, which is higher, in relative terms, than the impact gen-erated by conventional tourism. Based on the findings, the implications of the study are alsodiscussed