Economic impact of language tourism on mature sun and sand destinations: The case of Alicante (Spain)

Pilar Barra ^[1] ; Bartolomé Marco ^[2] ; Cristina Cachero ^[2]
1. [1] Universidad Católica San Antonio
  
  Universidad Católica San Antonio
  
  Murcia, España
2. [2] Universitat d'Alacant
  
  Universitat d'Alacant
  
  Alicante, España
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 25, Nº. 6, 2019, págs. 923-941
Idioma: inglés
Texto completo no disponible (Saber más ...)

Resumen
- The objective of this research is to measure the economic impact of language tourism in a medium-sized Spanish city, Alicante, which has been traditionally considered a sun and sand destination onthe Mediterranean coast. This analysis aims to highlight the importance of developing a tourismdiversification strategy and the desirability of promoting alternative forms of tourism. Thisinvestigation demonstrates the significant economic impact that language tourism has on a con-solidated tourism destination as Alicante, which is higher, in relative terms, than the impact gen-erated by conventional tourism. Based on the findings, the implications of the study are alsodiscussed