Utilización de eye tracking para evaluar el uso de información verbal en materiales multimedia

• Óscar Navarro Martínez ^[2] ; Ana I. Molina Díaz ^[1] ; Miguel Lacruz Alcocer ^[1]
  1. [1] Universidad de Castilla-La Mancha

     Universidad de Castilla-La Mancha

     Ciudad Real, España

     
  2. [2] CP San José de Calasanz
• Localización: Pixel-Bit: Revista de medios y educación, ISSN 1133-8482, Nº. 48, 2016, págs. 51-66
• Idioma: español
• DOI: 10.12795/pixelbit.2016.i48.04
• Títulos paralelos:
  • Using eye tracking techniques to evaluate the use of verbal information in multimedia materials
• Enlaces
  • Texto completo
• Dialnet Métricas: 4 Citas
• Resumen
  • español

    En el presente trabajo se pretende identificar qué formatos favorecen una mayor eficiencia en el aprendizaje, para así establecer unas pautas de diseño (guidelines) respecto a la distribución y modalidad de presentación de información verbal en materiales educativos multimedia. Se realizaron dos experimentos que utilizaron la técnica de seguimiento ocular (eye tracking) como elemento innovador en el proceso de recogida de datos. Se produce una mayor eficiencia en el aprendizaje de los alumnos cuando los textos y las imágenes relacionadas se presentan próximos en el espacio y cuando la información se proporciona a través de una narración oral

  • English

    In this work that aims to identify which are favor greater efficiency in learning, so as establish a design guidelines respect about distribution and form of verbal presentation in multimedia educational materials. Tow experiments does, which used eye tracking technique how innovation element in the date collection process. Greater efficiency in pupils when the texts and implicate images are presented next in the space and the information proved through storytelling

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