Resumen de Percepciones de los visitantes a un museo: Un análisis de correspondencia múltiple y de clústeres
Juan Gabriel Brida, Erika Lourdes González Rosas, Maria Nela Seijas Giménez
- español
Este trabajo explora cómo los visitantes al Museo de las Momias de Guanajuato perciben los servicios del lugar mediante un cuestionario. Las percepciones se utilizaron para segmentarlos en grupos de opinión diferenciados a partir de un análisis de corres- pondencia múltiple y de clústeres. Los resultados muestran que las variables referentes a la opinión de los visitantes sobre los servicios del Museo son las que proporcionan mayor poder explicativo. Los visitantes entrevistados puede dividirse en tres grupos, que se interpretan como visitantes VIP (grupo mayoritario), fans e indiferentes. Esta información tiene implicaciones para la gestión del turismo en la ciudad.
- English
As one of the most important museums in Mexico, due to the number of visitors it receives and the originality of its exhibition, the Museum of the Mummies of Guanajuato (MUMOG). In the first place, this museum has the largest collection of natural mummies in the world, while in the second place the particularity of its pieces stands out, such as the pregnant mummy and the smallest mummy in the world. The museum is part of the culture of death so deeply rooted in Mexico and has become the emblem for the city of Guanajuato, which has a population of 170 thousand inhabitants. The museum is divided into two areas: the traditional one, in the Santa Paula Pantheon in the capital Guanajuato and the recent Museum of Traveling Mummies, in the Sangre de Cristo Parador, in the city of Silao (El Financiero, 2020). In total, the museum in its two enclosures receives more than 700 thousand visitors a year. The MUMOG receives visitors by almost three times the population of Guanajuato. This figure is even higher than the archaeological zone of Cobá (fifth at the national level) and only behind the Museo del Templo Mayor (third at the national level), one of the most significant in Mexico. This shows the importance of the museum as a tourist attraction in the city.
