Resumen de Research on the protection and inheritance of intangible cultural heritage under the background of rural revitalisation

Qin Junping, Zhen Huixia

• The strategy of ‘rural revitalisation’ is put forward to better realise the integrated development of rural economy, society,culture and ecology. A well-off society should be an all-round developed society. Intangible cultural protection is animportant foundation for rural revitalisation. Intangible culture is not only the regional cultural heritage, but also thefoundation of regional economic development. Fully integrating culture with rural industries is conducive to the all-round development of rural society. The protection of intangible cultural heritage should be based on scientific methods.Scientific means must be used to investigate and calculate the quantity and types of intangible culture in the region, soas to formulate scientific protection strategies. At the same time, the protection of intangible cultural heritage should beorganically combined with rural revitalisation, and the intangible cultural heritage resources should be utilised to innovatethe regional economic development model, so as to form a benign interaction between economic development and culturalprotection, that is, to realise a real sustainable development mode