Resumen de Digital marketing solutions based on consumer data and homomorphic encryption

Bing Duan

• In recent years, homomorphic encryption has attracted much research attention in the international cryptography com-munity and is applied in various industries to enhance data confidentiality. With the advent of the era of big data, moreand more data are available through online, using users another how to propose privacy protection models applicable toconsumer data application scenarios under the premise of meeting data privacy, security and regulatory requirements, sothat the models can formulate accurate marketing strategies more scientifically based on a large amount of consumer data,is the key to the current competition. In this process, more and more people are concerned about privacy confidentialityand security, and homomorphic encryption is of great significance for data processing security