Resumen de Research on the post-purchase behaviour tendency of the product quality to customers in fast-selling marketing
Ziying Liu
Based on an analysis of the influence of the quality of fast-selling products on customers’ shopping behaviour, this paperdiscusses the research on the influence of various factors on customers’ shopping behaviour. According to modern sci-entific methods and literature, theoretical research and social factor analysis, from three angles, namely corporate image,product/service image, and consumer image, six important indicators, such as corporate image, product style and value,consumer characteristics, user’s buying feeling, corporate philosophy and corporate values, are determined, which are thekey factors that influence people’s choice behaviour. Considering the key factors in the quality of fast-selling products andthe weight of their influence on users’ choice behaviour, according to the development trend of the fast-selling-product in-dustry, this paper provides appropriate guidance on shaping and ensuring the quality of enterprises’ products. Suggestionson image-building and maintenance of fast-selling products are as follows: the image-building of fast-selling products mustpay attention to quality, the shaping of brand culture and the practice of brand image communication management
