Zhang Mingti, Zhang Yansen, Cao Yimei
Nowadays, media forms and communication methods have changed, the scale of mobile phone users has been expandingand vertical video has become more and more popular under the background of mobile communication. In the face ofthe new thing of vertical screen, its communication and production methods are different from traditional video, and thepresentation effect also has its own uniqueness. How video creators adapt to the new mode of dissemination and productionin the vertical screen format, and how to creatively apply various mobile shooting equipment and innovative shootingtechniques to create excellent vertical video works have become one of the important research topics in the field of videocreation in the new era. This part of the research relies on the observation of a large number of excellent vertical screen filmand television works, analyses and summarises the problems encountered in the mid-early and late stages of creation, andstarts from the perspective of creation equipment, creation process, communication experience and picture compositionso as to find the regularity of vertical screen creation, incorporate creative ideas and creative techniques, and explore aneffective way of creation. The study also takes the grey world algorithm as an example, and the analysis emphasises thekey role of computational photography in changing the imaging effect of mobile shooting equipment.
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