User online consumption behaviour based on fractional differential equation
- Autores: Dongya Zhou, Lixia Liu, Bahjat Fakieh, Ragab Ibrahim. Ismail
- Localización: Applied Mathematics and Nonlinear Sciences, ISSN-e 2444-8656, Vol. 7, Nº. 1, 2022, págs. 415-424
- Idioma: inglés
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Resumen
User consumption behaviour is a subject worthy of study. Because consumers’ consumption behaviours are dynamic andwith individual differences, various factors need to be considered when establishing a fractional differential equation modelof users’ online consumption behaviour. The two elements, namely advertising and price are more evident in influencingconsumer behaviour. Therefore, the paper establishes a product diffusion fractional differential equation model of price andadvertising presence or absence to study the impact of these two factors on consumer behaviour. It turns out that ignoringthe advertisement and the cost of the product is related to the characteristics of the consumer network. When there areadvertising and price factors, product awareness is related to price constraints
