Análisis de las estrategias de diferenciación para la mejora de la reputación online

• María Dolores Illescas Manzano ^[1] ; Manuel Sánchez Pérez ^[1] ; Sergio Martínez Puertas ^[1]
  1. [1] Universidad de Almería

     Universidad de Almería

     Almería, España

     
• Localización: Economia, empresa y justicia. Nuevos retos para el futuro / coord. por Ricardo Diego Pérez Calle, Estrella Trincado Aznar, Elena Gallego Abaroa, 2021, ISBN 978-84-1377-326-1, págs. 2288-2310
• Idioma: español
• Enlaces
  • Texto Completo Libro
• Referencias bibliográficas
  • Anastasiei, B., & Dospinescu, N. (2019). Electronic word-of-mouth for online retailers: Predictors of volume and valence. Sustainability,...
  • Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. (2016). The effect of electronic word of mouth on sales: A meta-analytic...
  • Baek, H., Ahn, J., & Choi, Y. (2012). Helpfulness of online consumer reviews: Readers' objectives and review cues. International...
  • Beath, J., & Katsoulacos, Y. (1991). The economic theory of product differentiation. Cambridge University Press.
  • Becerra, M., Santaló, J., & Silva, R. (2013). Being better vs. being different: Differentiation, competition, and pricing strategies...
  • Cantallops, A. S., & Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels. International Journal of Hospitality...
  • Chamberlin, E. H. (1933). The theory of monopolistic competition. Cambridge, NY: Harvard University Press.
  • Chintagunta, P. K., Gopinath, S., & Venkataraman, S. (2010). The effects of online user reviews on movie box office performance: Accounting...
  • Chisholm, D.C., McMillan, M.S., & Norman, G. (2010). Product differentiation and film- programming choice: do first-run movie theatres...
  • Cremer, H., & Thisse, J. F. (1991). Location models of horizontal differentiation: a special case of vertical differentiation models....
  • Cui, G., Lui, H. K., & Guo, X. (2012). The effect of online consumer reviews on new product sales. International Journal of Electronic...
  • De Langhe, B., Fernbach, P. M., & Lichtenstein, D. R. (2016). Navigating by the stars: Investigating the actual and perceived validity...
  • Dubé, L., & Renaghan, L. M. (2000). Creating visible customer value: How customers view best-practice champions. Cornell hotel and restaurant...
  • Erkan, I., & Evans, C. (2018). Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions. Journal...
  • Fernandes, T., & Fernandes, F. (2018). Sharing dissatisfaction online: analyzing the nature and predictors of hotel guests negative reviews....
  • Filieri, R., Raguseo, E., & Vitari, C. (2018). When are extreme ratings more helpful? Empirical evidence on the moderating effects of...
  • Flanagin, A. J., Metzger, M. J., Pure, R., Markov, A., & Hartsell, E. (2014). Mitigating risk in ecommerce transactions: perceptions...
  • Fotheringham, A. S., Brunsdon, C., & Charlton, M. (2003). Geographically weighted regression: the analysis of spatially varying relationships....
  • Furner, C. P., & Zinko, R. A. (2017). The influence of information overload on the development of trust and purchase intention based...
  • Gollini, I., Lu, B. B., Charlton, M., Brunsdon, C. & Harris, P. (2015). GWmodel: An R Package for Exploring Spatial Heterogeneity Using...
  • Hong, S., & Pittman, M. (2020). eWOM anatomy of online product reviews: interaction effects of review number, valence, and star ratings...
  • Hu, Y. H., & Chen, K. (2016). Predicting hotel review helpfulness: The impact of review visibility, and interaction between hotel stars...
  • Hu, N., Koh, N. S., & Reddy, S. K. (2014). Ratings lead you to the product, reviews help you clinch it? The mediating role of online...
  • Hurvich, C. M., Simonoff, J.S., & Tsai, C. L. (1998). Smoothing parameter selection in nonparametric regression using an improved Akaike...
  • Ismagilova, E., Dwivedi, Y. K., & Slade, E. (2020). Perceived helpfulness of eWOM: Emotions, fairness and rationality. Journal of Retailing...
  • Jang, S., Liu, T., Kang, J. H., & Yang, H. (2018). Understanding important hotel attributes from the consumer perspective over time....
  • Kim, K., Yoon, S., & Choi, Y. K. (2019). The effects of eWOM volume and valence on product sales–an empirical examination of the movie...
  • Latinopoulos, D. (2018). Using a spatial hedonic analysis to evaluate the effect of sea view on hotel prices. Tourism Management, 65, 87-99.
  • Lee, S. K. (2015). Quality differentiation and conditional spatial price competition among hotels. Tourism Management, 46, 114-122.
  • Li, X., & Hitt, L. M. (2008). Self-selection and information role of online product reviews. Information Systems Research, 19(4), 456-474.
  • Lovett, M. J., Peres, R., & Shachar, R. (2013). On brands and word of mouth. Journal of marketing research, 50(4), 427-444.
  • Manes, E., & Tchetchik, A. (2018). The role of electronic word of mouth in reducing information asymmetry: An empirical investigation...
  • Moe, W. W., & Schweidel, D. A. (2012). Online product opinions: Incidence, evaluation, and evolution. Marketing Science, 31(3), 372-386.
  • Neirotti, P., Raguseo, E., & Paolucci, E. (2016). Are customers’ reviews creating value in the hospitality industry? Exploring the moderating...
  • Park, D. H., & Lee, J. (2008). eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. Electronic...
  • Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50, 67-83.
  • Pawlicz, A., & Napierala, T. (2017). The determinants of hotel room rates: an analysis of the hotel industry in Warsaw, Poland. International...
  • Plotkina, D., & Munzel, A. (2016). Delight the experts, but never dissatisfy your customers! A multi-category study on the effects of...
  • Porter, M. E. (1991). Towards a dynamic theory of strategy. Strategic Management Journal, 12, 95-117.
  • Racherla, P., Connolly, D. J., & Christodoulidou, N. (2013). What determines consumers' ratings of service providers? An exploratory...
  • Radojevic, T., Stanisic, N., & Stanic, N. (2017). Inside the rating scores: a multilevel analysis of the factors influencing customer...
  • Reichelt, J., Sievert, J., & Jacob, F. (2014). How credibility affects eWOM reading: The influences of expertise, trustworthiness, and...
  • Rosario, A.B., De Valck, K. & Sotgiu, f. (2020). Conceptualizing the electronic word-of-mouth process: What we know and need to know...
  • Roy, G., Datta, B., & Mukherjee, S. (2019). Role of electronic word-of mouth content and valence in influencing online purchase behavior....
  • Silva, R. (2015). Multimarket contact, differentiation, and prices of chain hotels. Tourism Management, 48, 305-315.
  • Sridhar, S., & Srinivasan, R. (2012). Social influence effects in online product ratings. Journal of Marketing, 76(5), 70-88.
  • Stamolampros, P., & Korfiatis, N. (2018). Exploring the behavioral drivers of review valence. International Journal of Contemporary ...
  • Von Helversen, B., Abramczuk, K., Kopeć, W., & Nielek, R. (2018). Influence of consumer reviews on online purchasing decisions in older...
  • Wang, Y., Lu, X., & Tan, Y. (2018). Impact of product attributes on customer satisfaction: An analysis of online reviews for washing...
  • WORL TOURISM ORGANIZATION. (2018). UNWTO tourism highlights. 2018 ed. Recuperado de https://marketintelligence.unwto.org/publication/unwto-tourism...
  • Yang, Y., Park, S., & Hu, X. (2018). Electronic word of mouth and hotel performance: A meta-analysis. Tourism management, 67, 248-260.
  • Yen, C. L. A., & Tang, C. H. H. (2019). The effects of hotel attribute performance on electronic word-of-mouth (eWOM) behaviors. International...
  • You, Y., Vadakkepatt, G. G., & Joshi, A. M. (2015). A meta-analysis of electronic word-of-mouth elasticity. Journal of Marketing, 79(2),...