Modelización de la movilidad en los rankings de hoteles

• José-Luis Ximénez-de-Sandoval ^[2] ; Antonio Fernández-Morales ^[1] ; Antonio Guevara-Plaza ^[1]
  1. [1] Universidad de Málaga

     Universidad de Málaga

     Málaga, España

     
  2. [2] The American College. Spain
• Localización: Cuadernos de turismo, ISSN 1139-7861, Nº. 42, 2018, págs. 561-586
• Idioma: español
• DOI: 10.6018/turismo.42.26
• Títulos paralelos:
  • Modelling hotel ranking mobility
• Enlaces
  • Texto completo (pdf)
  • Texto completo
• Resumen
  • español

    El ranking de hoteles de TripAdvisor, ha sido analizado desde múltiples perspectivas, pero son pocos los investigadores que han estudiado su evoluci ón temporal . Este artículo presenta uno de los primeros trabajos sobre la movilidad en los rankings de hoteles. Dis - tinguimos entre rankings líquidos, y s ólidos , definimos la Movilidad de un ranking, dis - tinguiendo entre micro y macromovilidad. Además, introducimos el concepto de vector trayectoria como objeto central del análisis. Por último, presentamos un modelo para medir la movilidad, que se aplicará a una muestra de 771 hoteles de ciudades españolas.

  • English

    Many researchers have studied from different perspectives the TripAdvisor’s Hotel Rankings. But only few have analyzed how it evolves over time. This paper presents one of the first studies on mobility in hotel rankings. We define the concepts of liquid and solid rankings, mobility, as well as micro and macromobility. We also introduce the concept of Path Vector as the main object of the analysis. Finally, we present a model to measure mobility, which will be applied to a sample of 771 hotels in Spanish cities.

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