Mapeo científico de la Categoría «Comunicación» en WoS (1980-2013)

• Julio Montero-Díaz ^[1] ; Manuel-Jesús Cobo ^[2] ; María Gutiérrez-Salcedo ; Francisco Segado-Boj ^[1] ; Enrique Herrera-Viedma ^[3]
  1. [1] Universidad Internacional de La Rioja

     Universidad Internacional de La Rioja

     Logroño, España

     
  2. [2] Universidad de Cádiz

     Universidad de Cádiz

     Cádiz, España

     
  3. [3] Universidad de Granada

     Universidad de Granada

     Granada, España

     

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• Localización: Comunicar: Revista Científica de Comunicación y Educación, ISSN 1134-3478, Nº 55, 2018 (Ejemplar dedicado a: La esfera mediática. Controversias en la vida pública), págs. 81-91
• Idioma: español
• DOI: 10.3916/c55-2018-08
• Títulos paralelos:
  • A science mapping analysis of ‘Communication’ WoS subject category (1980-2013)
• Enlaces
  • Texto completo (pdf)
• Dialnet Métricas: 36 Citas
• Resumen
  • español

    El campo científico de la comunicación ha experimentado un enorme crecimiento a lo largo de los años, superando incluso a algunas áreas científicas consagradas. Mediante el uso de técnicas bibliométricas, podemos analizar la evolución conceptual, social e intelectual de esta área, así como comprenderla. En particular, el área de «Comunicación» ha sido ampliamente estudiada desde un punto de vista bibliométrico, pero no se ha realizado un análisis conceptual global del área englobado en un marco longitudinal. En este sentido, este artículo muestra el primer análisis de mapas científicos del área de investigación de la comunicación basándose en la Categoría de la Web of Science «Communication», centrándose en la estructura conceptual y cómo esta ha evolucionado. El estudio se ha realizado mediante la herramienta de análisis de mapas científicos SciMAT, basada en los mapas de co-palabras y en el índice-h. Un conjunto de 33.627 artículos científicos, publicados entre 1980 y 2013 en las 74 principales revistas del Journal Citation Reports de la Web of Science, han sido estudiados. Analizando los resultados, podemos destacar que la investigación llevada a cabo en el área de la comunicación se ha centrado en dieciséis áreas temáticas: «infancia», «aspectos psicológicos», «noticias», «audiencias», «sondeos», «publicidad», «salud», «relaciones», «género», «discurso», «comunicación telefónica», «relaciones públicas», «telecomunicaciones», «opinión pública», «activismo» e «Internet». Estas áreas se han desconectado entre ellas progresivamente, lo que conduce a un campo relativamente fragmentado.

  • English

    Communication Research field has an extraordinary growth pattern, indeed bigger than other research fields. In order to extract knowledge from such amount, intelligent techniques are needed. In such a way, using bibliometric techniques, the evolution of the conceptual, social and intellectual aspects of this research field could be analysed, and hence, understood. Although the communication research field has been widely analysed using bibliometric techniques and science mapping tools, a conceptual analysis of the whole communication research field is still needed. Therefore, this article introduces the first science mapping analysis in the communication research field based on the Web of Science Subject Category "Communication," showing its conceptual structure and scientific evolution. SciMAT, a bibliometric science mapping software tool based on co-word analysis and h-index, is applied using a sample of 33.627 research documents from 1980 to 2013 published in 74 main communication journals indexed in the Journal Citation Reports of the Web of Science. The results show that research conducted in the communication research is concentrated on the following sixteen disconnected thematic areas: “children”, “psychological aspects”, “news”, “audience”, “surveys”, “advertising”, “health”, “relationship”, “gender”, “discourse”, “telephone communication”, “public relation”, “telecommunications”, “public opinion”, “activism” and “internet”. These areas have progressively disconnected among them, which drives to a Communication field relatively fragmented.

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