La movilidad de los rankings de hoteles en Europa: El caso de Tripadvisor

• José Luis Ximénez-de-Sandoval ^[1] ; Antonio Guevara Plaza ^[1] ; Antonio Fernández-Morales ^[1]
  1. [1] Universidad de Málaga

     Universidad de Málaga

     Málaga, España

     
• Localización: International journal of world of tourism, ISSN-e 2386-2319, Vol. 4, Nº. 7 (Junio), 2017, págs. 14-26
• Idioma: español
• DOI: 10.12795/ijwt.2017.i07.02
• Enlaces
  • Texto completo (pdf)
• Resumen
  • español

    La influencia que el ranking de hoteles de Tripadvisor ejerce en los turistas es reconocida tanto en el mundo académico como empresarial.

    Pese a la gran cantidad de autores que han analizado esta aplicación desde múltiples ángulos, nuestro trabajo se centra en un aspecto que todavía no ha sido estudiado: La evolución temporal del ranking.

    En sep/2015 iniciamos la extracción de las clasificaciones de los hoteles de las capitales europeas. En mar/2016 volvimos a extraer los rankings, comparando la evolución en el tiempo de más de 8.000 hoteles para responder entre otras a las siguientes cuestiones: ¿Cómo varía el ranking a lo largo del tiempo? ¿Los mejores hoteles en 2015 siguen siendo los mismos en 2016? ¿Hay grandes saltos en la clasificación? Los sorprendentes resultados obtenidos nos indican que Tripadvisor, como consecuencia de su enorme éxito y de su propio modo de establecer las valoraciones de los hoteles, está llegando al punto de saturación, al colapso.

  • English

    The influence that the Tripadvisor Hotels Ranking has on tourists when deciding where to stay is recognized by both the academic and business world.

    Despite the large number of authors who have analyzed this application from multiple angles, our work focuses on an aspect that is still little studied: Ranking Mobility.

    In Sep/2015 we started this work by collecting hotels rankings in the capitals of the 28 countries of the EU. In Mar/2016 we extracted again the rankings, comparing the evolution over time of the ranking positions of more than 8,000 European hotels to answer the following questions: How do the ranking positions evolve over time? Did the hotels best positioned in 2015 keep their positions in 2016? Is it the same at the bottom of the list? Have any of the hotels made a big jump up or down within the list? Our surprising results indicate that Tripadvisor’s hotel ranking, due to both its enormous success and its specific way to sort out hotels, is reaching saturation point.

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