A formal approach to test commercial strategies: comparative study using multiagent-based techniques

• Autores: Luis Fernando Castillo Ossa , Manuel González Bedia , Ana Lorena Uribe Hurtado, Gustavo A. Isaza Echeverry
• Localización: JoPha: Journal of Physical Agents, ISSN-e 1888-0258, Vol. 3, Nº. 3, 2009 (Ejemplar dedicado a: Special Session on Hybrid Reasoning and Coordination Methods on MAS), págs. 25-30
• Idioma: inglés
• DOI: 10.14198/jopha.2009.3.3.05
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• Resumen

  • This paper presents a multiagent recommendation system (RecMAS) able to coordinate the interactions between a user agent (AgUser) and a set of commercial agents (AgComs). It provides a useful service for monitoring changes in the AgUser’s beliefs and decisions based on two parameters: (i) the strength of its own beliefs and (ii) the strength of the AgComs’ suggestions. The system was used to test several commercial activities in a shopping centre where the AgComs provided information to an AgUser operating in a wireless device (PDA, mobile phone, etc.) used by the client. The AgUser received messages adapted to the preferences of the client. Using a theoretical model and a set of simulation experiments, several commercial strategies were obtained. This paper concludes with a presentation of a prototype in a real shopping centre.

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