Análisis de los factores que influencian el gasto de los turistas culturales: el caso de los visitantes de museos de Medellín

Autores: Juan Gabriel Brida, Pablo Daniel Monterubbianesi, Sandra Zapata Aguirre
Localización: Revista de economía del Rosario, ISSN 0123-5362, Vol. 16, Nº. 1, 2013, págs. 149-166
Idioma: español
Títulos paralelos:
- Cultural tourism expenditure. The visitors of Medellın’s museums
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Resumen
- español
  El presente trabajo analiza los determinantes del gasto que realizan los turistas culturales, considerando el caso particular de los visitantes de tres diferentes museos de la ciudad de Medellın, Colombia. Con base en 434 cuestionarios recolectados entre los visitantes de los museos al finalizar su visita durante el periodo junio-octubre 2011 y utilizando un modelo econometrico doble-valla (double-hurdle), el trabajo estima el efecto de distintas variables en el monto y la probabilidad de gasto de los visitantes a un nivel microeconomico.
- English
  This paper analyzes the determinants of spending by cultural tourists, considering the particular case of visitors to three different museums in the city of Medellın, Colombia. Based on 434 survey data collected from visitors to the museum at the end of his visit during the period June to October 2011, using a double-hurdle econometric model, the paper estimates the effect of different variables on the amount and the likelihood of visitor spending at a microeconomic level.
  
  The results show that the expenditure on various items of tourism activity raises the likelihood of spending as well as the amount to spend on accommodation and food items and drinks. Particularly there is a proportional increase in all major components within the tourism expenditure, i.e., transportation, lodging and meals.