What do we know about Europe?

• Autores: Carmen Rodríguez Santos, Julio Ignacio Abad González, Ana Rosa Pertejo Blanco, Francesco Casarin, Umberto Rosin, Stéphane Ganassali, Hans Rüdiger Kaufmann, Pirjo Laaksonen
• Localización: Consumption culture in Europe: insight into the beverage industry / coord. por Carmen Rodríguez Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Rüdiger Kaufmann, 2013, ISBN 978-1-4666-2857-1, págs. 1-71
• Idioma: inglés
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• Resumen

  • This chapter provides a descriptive report on factors influencing the behaviour of European consumers, highlighting their similarities and differences, based on secondary data. The analysis focuses on the presentation of comparable data that could provide clusters of characteristics of consumption among the COBEREN partners. The authors concentrated on describing the society using ten categories: 1) Demography and education, 2) Society, 3) Economy and industry, 4) Health, 5) Lifestyle, 6) Satisfaction and importance, 7) Consumption patterns, 8) Cost of food basket, 9) Leisure time, and 10) Media consumption.