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Model innovation of process based on the standard e-commerce International GS1

  • Autores: Giovanny Mauricio Tarazona Bermúdez, Luz Andrea Rodríguez Rojas, Begoña Cristina Pelayo García Bustelo Árbol académico, Óscar Sanjuán Martínez Árbol académico
  • Localización: IJIMAI, ISSN-e 1989-1660, Vol. 1, Nº. 7, 2012, págs. 70-75
  • Idioma: inglés
  • DOI: 10.9781/ijimai.2012.178
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  • Resumen
    • This article focuses on the design and characterization of management model for MSMEs, based on e-commerce and the GS1 international e-com standard. The first part contextualizes electronic commerce and its impact on domestic industry, and briefly describes the B2B e-commerce model used in Colombia. Subsequently the first step to apply the model is presented, which corresponds to the design of a diagnostic methodology that evaluates the technological, technical, commercial and administrative aspects of the organization; after that are exposed the results of the pilot experiment performed on a MSME from Bogota, and finally will be explained the procedures for the implementation of the model


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