An analysis of tourists' expenditure on winter sports events through the Tobit censorate model

Andrea Barquet ^[1] ; Juan Gabriel Brida ^[1] ; Linda Osti ^[1] ; Stefan F. Schubert ^[1]
1. [1] Free University of Bozen-Bolzano
  
  Free University of Bozen-Bolzano
  
  Bolzano, Italia
Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 17, Nº. 6, 2011, págs. 1197-1217
Idioma: inglés
DOI: 10.5367/te.2011.0084
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Resumen
- This study analyses the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sports event spectators. The authors first apply an expenditure-based segmentation technique to data collected during the event to separate respondents according to sociodemographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event. The results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are composed mainly of mature tourists, arriving for the first time in medium-sized groups. Also, the most important factors in total expenditure are income level, the geographical origin of the spectator and the size of the travel group.