Competitive location on networks when the customer behaviour is threshold-sensitive

• Autores: Pablo Dorta González , Dolores Santos Peñate , Rafael Suárez Vega
• Localización: XXXI Congreso Nacional de Estadística e Investigación Operativa ; V Jornadas de Estadística Pública: Murcia, 10-13 de febrero de 2009 : Libro de Actas, 2009, ISBN 978-84-691-8159-1
• Idioma: inglés
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• Resumen

  • We study a competitive multifacility location problem on networks where demand is inelastic and the customer choice rule is threshold sensitive. This means that the buying power of a customer is captured by rm A exclusively only if the distance from this customer to the competitor rms exceeds the distance to rm A in an amount greater than or equal to a threshold. This customer behaviour model may be considered an alternative to the binary and proportional choice rules. Some discretization results are proved and solution approachs are proposed.