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¿Cómo perciben los visitantes los museos de Lambayeque (Perú)? Un análisis de sentimiento basado en reseñas de Tripadvisor

  • Marco Antonio Soto Rumiche [1] ; José Luis Caro Herrero [1]
    1. [1] Universidad de Málaga

      Universidad de Málaga

      Málaga, España

  • Localización: Revista del Museo de Antropología, ISSN 1852-060X, ISSN-e 1852-4826, Vol. 19, Nº. 1, 2026, págs. 171-184
  • Idioma: español
  • DOI: 10.31048/8trhpq16
  • Títulos paralelos:
    • How do visitors perceive museums in Lambayeque (Peru)? A sentiment analysis based on Tripadvisor reviews
  • Enlaces
  • Resumen
    • español

      El presente estudio analiza la percepción de los visitantes sobre los principales museos de Lambayeque (Perú) mediante un análisis de sentimientos aplicado a reseñas de Tripadvisor. Mediante técnicas de procesamiento del lenguaje natural (PLN) y de minería de texto, se identificaron patrones semánticos y tendencias en la opinión de los usuarios, lo que permitió una evaluación empírica de la experiencia museística regional. La investigación museológica en el Perú continúa siendo incipiente, especialmente fuera de Lima, y son escasos los estudios sobre públicos de museo; aún más limitados son aquellos que examinan percepciones expresadas en plataformas digitales como Tripadvisor. En este contexto, el presente trabajo constituye una contribución pionera para comprender la reputación en línea de los museos lambayecanos. Los resultados evidencian una percepción predominantemente positiva, destacando términos como “mejor”, “interesante” y “arqueológico”, asociados a la oferta museística y al reconocimiento del valor patrimonial y educativo. Asimismo, se observa una valoración favorable del equilibrio entre la preservación del legado prehispánico y la implementación de tecnologías museográficas contemporáneas. No obstante, la baja frecuencia de términos vinculados a la accesibilidad sugiere la necesidad de fortalecer la inclusión de personas con movilidad reducida.

    • English

      This study analyses visitors’ perceptions of the main museums in Lambayeque (Peru) through a sentiment analysis of Tripadvisor reviews. Using natural language processing (NLP) and text mining techniques, semantic patterns and trends in user opinions were identified, enabling an empirical assessment of the regional museum experience. Museum research in Peru remains in its infancy, particularly outside Lima, and studies on museum audiences are scarce; even fewer examine perceptions expressed on digital platforms such as Tripadvisor. In this context, this study represents a pioneering contribution to understanding the online reputation of museums in Lambayeque. The results reveal a predominantly positive perception, highlighting terms such as ‘best’, ‘interesting’ and ‘archaeological’, associated with the museum offering and the recognition of heritage and educational value. Furthermore, a favourable assessment is observed of the balance between the preservation of pre-Hispanic heritage and the implementation of contemporary museographic technologies. However, the low frequency of accessibility-related terms suggests a need to improve inclusion for people with reduced mobility.

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