Redes sociales y desigualdad: rich-clubs y sentimientos en Twitter durante el debate sobre las macro-granjas españolas

• Casas-Mas, Belén ^[1] ; Gómez González, Daniel ^[1] ; Simón de Blas, Clara ^[2]
  1. [1] Universidad Complutense de Madrid

     Universidad Complutense de Madrid

     Madrid, España

     
  2. [2] Universidad Rey Juan Carlos

     Universidad Rey Juan Carlos

     Madrid, España

     
• Localización: Redes: Revista hispana para el análisis de redes sociales, ISSN-e 1579-0185, Vol. 37, Nº. 2, 2026 (Ejemplar dedicado a: Las redes en la era de la desinformación), págs. 26-51
• Idioma: español
• DOI: 10.5565/rev/redes.1135
• Títulos paralelos:
  • Redes sociais e desigualdade: rich-clubs e sentimentos no Twitter durante o debate sobre megafazendas espanholas
  • Social networks and inequality: rich-clubs and feelings on Twitter during the debate on Spanish macro-farms
• Enlaces
  • Texto completo
• Resumen
  • español

    A finales de diciembre de 2021 el ministro de Consumo en España realizó unas declaraciones al diario The Guardian que provocaron un debate encendido en las redes sociales sobre las macro granjas españolas. En este artículo se aborda el análisis de los mensajes de Twitter en torno a este fenómeno que derivó en debates cooptados por los líderes políticos, quienes centralizaban la opinión pública. La base de datos se compone de 339.901 mensajes descargados en la red durante dos semanas del mes de enero de 2022. Los mensajes se han analizado aplicando técnicas de «Social Network Analysis»: algoritmos machine learning y diccionarios de análisis de sentimiento para indagar sobre los niveles de negatividad que presentan los mensajes publicados. Los principales resultados apuntan a estrategias de comulación elitistas y poco inclusivas en algunos de los partidos y otras más igualitarias, con temáticas que se centran principalmente en la protección de “los ganaderos” frente a la cuestión de la emergencia climática.

  • English

    In December 2021, the Spanish Minister of Consumer Affairs made statements to the newspaper The Guardian that sparked a heated debate on social networks about Spanish macro farms. This article addresses the analysis of Twitter messages regarding this phenomenon that led to debates co-opted by political leaders, who centralized public opinion. The database is made up of 339,901 messages downloaded on the network during two weeks in January 2022. The messages have been analyzed using "Social Network Analysis" techniques: machine learning algorithms and sentiment analysis dictionaries to investigate the levels of negativity presented by the published messages. The main results point to elitist and non-inclusive communication strategies in some of the parties and others that are more egalitarian, with themes that focus mainly on the protection of “livestock farmers” against the issue of the climate emergency.

  • português

    No final de dezembro de 2021, o Ministro do Consumidor da Espanha fez declarações ao jornal The Guardian que geraram um debate acalorado nas redes sociais sobre as mega fazendas espanholas. Este artigo analisa mensagens do Twitter sobre esse fenômeno, que levaram a debates cooptados por líderes políticos, que centralizaram a opinião pública. O banco de dados consiste em 339.901 mensagens baixadas da rede durante duas semanas em janeiro de 2022. As mensagens foram analisadas usando técnicas de Análise de Redes Sociais: algoritmos de aprendizado de máquina e dicionários de análise de sentimento para investigar os níveis de negatividade apresentados pelas mensagens publicadas. Os principais resultados apontam para estratégias de campanha elitistas e não inclusivas em alguns partidos, enquanto outros são mais igualitários, com temas que focam principalmente na proteção dos "pecuaristas" da emergência climática.

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