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What parameters define the green hotels to increase their financial performance?: an empirical research

  • Folgado-Fernández, José A. [1] ; Leal-Solís, Ana [1] ; Robina-Ramírez, Rafael [1] Árbol académico ; Medina-Merodio , José Amelio [2] Árbol académico ; Marino-Romero, Jorge A. [1]
    1. [1] Universidad de Extremadura

      Universidad de Extremadura

      Badajoz, España

    2. [2] Universidad de Alcalá

      Universidad de Alcalá

      Alcalá de Henares, España

  • Localización: Revista de Estudios Empresariales. Segunda época, ISSN-e 1988-9046, Nº. 2, 2025, págs. 199-224
  • Idioma: inglés
  • DOI: 10.17561/ree.n2.2025.9474
  • Títulos paralelos:
    • ¿Qué parámetros definen a los hoteles verdes para aumentar su rendimiento financiero?: una investigación empírica
  • Enlaces
  • Resumen
    • español

      A partir de una investigación en la que participaron 279 hoteles verdes, de una base de datos de 1.200 proporcionada por Ecostars, se han identificado varios factores clave para mejorar su rendimiento financiero. Uno de los más significativos es la adquisición de certificaciones verdes reconocidas, que tiene un impacto positivo directo tanto en el rendimiento medioambiental como en el posicionamiento de los hoteles en el mercado. Igualmente importante es la gestión de elementos verdes, como la aplicación de prácticas de reducción de residuos, eficiencia energética y conservación del agua. La adopción de tecnología avanzada también desempeña un papel vital en la optimización del uso de los recursos y el apoyo a los objetivos de sostenibilidad. Además, la formación continua de los empleados es esencial para aumentar la concienciación medioambiental y garantizar que las prácticas sostenibles se apliquen de forma coherente en todos los niveles operativos. En conjunto, estos parámetros -certificación, gestión de elementos ecológicos, uso de tecnología y formación del personal- son fundamentales para mejorar el impacto ambiental global y la ventaja competitiva de los hoteles ecológicos en el mercado.

    • English

      Based on participatory research involving 279 green hotels from a database of 1200 provided by Ecostars, several key factors have been identified to enhance their performance. One of the most significant is the acquisition of recognized green certifications, which has a direct positive impact on both environmental performance and the market positioning of hotels. Equally important is the management of green elements, such as implementing practices for waste reduction, energy efficiency, and water conservation. The adoption of advanced technology also plays a vital role in optimizing resource use and supporting sustainability goals. Moreover, ongoing employee training is essential for raising environmental awareness and ensuring that sustainable practices are consistently applied across all operational levels. Together, these parameters—certification, management of green elements, technology use, and staff training—are critical for improving the overall environmental impact and competitive edge of green hotels in the market.

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