Does one size fit all? CEO profiles and strategic management choices
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[1] Universidad Pública de Navarra
Universidad Pública de Navarra
Pamplona, España
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- Localización: Academia Revista Latinoamericana de Administración, ISSN-e 2056-5127, ISSN 1012-8255, Vol. 34, Nº. 2, 2021, págs. 244-269
- Idioma: inglés
- DOI: 10.1108/ARLA-04-2020-0075
- Títulos paralelos:
- Perfiles directivos y decisiones estratégicas: ¿existe el directivo universal?
- Texto completo no disponible (Saber más ...)
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Resumen
- español
Objetivo La teoría de los estratos superiores (UET) sostiene que la base cognitiva del CEO influye en el campo de visión y la interpretación del entorno y afecta sus decisiones sobre la empresa. El objetivo principal del documento es ver si existen diferentes perfiles de CEO, que pueden asociarse con diferentes opciones de gestión estratégica.
Diseño/Metodología Utilizando una muestra representativa de 1,236 pequeñas empresas de alta y media–alta tecnología tanto en el sector industrial como en el de servicios, identificamos cinco tipologías de CEO a través de análisis Cluster. La clasificación se hace en base a características personales del CEO tales como Formación, antigüedad en la empresa o experiencia emprendedora. Se llevan a cabo análisis multivariante para establecer la posible asociación entre la pertenencia a uno de esos clusters y algunas decisiones estratégicas como la orientación a la innovación, la eficiencia o la internacionalización. La unidad de análisis es la empresa focalizándonos en el CEO.
Resultados Encontramos que es posible clasificar a los CEOs de estas empresas en cinco grupos bien diferenciados, con perfiles específicos. Encontramos una asociación significativa entre la pertenencia a un perfil de CEO y las decisiones estratégicas tomadas en la firma. Los directivos que han sido CEO en varias empresas y tienen alguna experiencia emprendedora orientan con frecuencia la compañía hacia la innovación y la internacionalización. Los CEOS con mucha experiencia, pero limitada a una única empresa, buscan a menudo la eficiencia en los procesos.
Además, se observa que la pertenencia a esos clusters no se distribuye de manera uniforme en el colectivo de empresas analizado, sino que, dependiendo de si la empresa es industrial o de servicios, de su tamaño o si es o no familiar, encontramos distinta presencia de las tipologías de CEO.
Originalidad/valor El trabajo aporta una información relevante en el ámbito de las empresas pequeñas de alta y media alta tecnología en relación con las características del CEO.
- English
Purpose Upper echelons theory (UET) stands that cognitive bases of the CEO influence the field of vision and interpretation of the environment and affect its decisions about the firm. The main objective of the paper is to see if there are different CEO profiles, which can be associated with different strategic management choices.
Design/Methodology/approach Using a representative sample of 1,236 small firms in high- and medium-high-technology, both in industrial and service sectors, the authors identify five CEO typologies through cluster analysis. The classification is based on CEO's personal characteristics such as education, tenure in the company or entrepreneurial experience. Multivariate analysis is carried out to establish the possible association between belonging to these clusters and some strategic decisions such as orientation towards innovation, efficiency or internationalisation. The unit of analysis is the firm focusing on the CEO.
Findings The authors conclude that it is possible to classify the CEOs of these companies into five well-differentiated groups, with specific profiles. We find a significant association between belonging to a CEO profile and strategic choices taken in the firm. Managers who have been CEOs in several companies and have some entrepreneurial experience frequently guide the company towards innovation and internationalisation. CEOs with a lot of experience but limited to a single company often look for process efficiency.
Furthermore, it is observed that the belonging of these clusters is not evenly distributed in the group of companies analysed. Instead, depending on size and family / no family issues, the authors find a different presence of the CEO typologies.
Originality/value The work provides relevant information in the field of small-, high- and medium-high-technology companies in relation to the profile of the CEO.
- español
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