Skip to main content

Modeling a Mobile Group Recommender System for Tourism with Intelligent Agents and Gamification

  • Conference paper
  • First Online:
Hybrid Artificial Intelligent Systems (HAIS 2019)

Abstract

To provide recommendations to groups of people is a complex task, especially due to the group’s heterogeneity and conflicting preferences and personalities. This heterogeneity is even deeper in occasional groups formed for predefined tour packages in tourism. Group Recommender Systems (GRS) are being designed for helping in situations like those. However, many limitations can still be found, either on their time-consuming configurations and excessive intrusiveness to build the tourists’ profile, or in their lack of concern for the tourists’ interests during the planning and tours, like feeling a greater liberty, diminish the sense of fear/being lost, increase their sense of companionship, and promote the social interaction among them without losing a personalized experience. In this paper, we propose a conceptual model that intends to enhance GRS for tourism by using gamification techniques, intelligent agents modeled with the tourists’ context and profile, such as psychological and socio-cultural aspects, and dialogue games between the agents for the post-recommendation process. Some important aspects of a GRS for tourism are also discussed, opening the way for the proposed conceptual model, which we believe will help to solve the identified limitations.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Or possibly another device, like Google Glasses®, but that is another chapter, not to be addressed in this work.

References

  1. Goldberg, D., Nichols, D., Oki, B.M., Terry, D.: Using collaborative filtering to weave an information tapestry. Commun. ACM 35, 61–70 (1992)

    Article  Google Scholar 

  2. Jameson, A., et al.: Human decision making and recommender systems. In: Ricci, F., Rokach, L., Shapira, B. (eds.) Recommender Systems Handbook, pp. 611–648. Springer, Boston, MA (2015). https://doi.org/10.1007/978-1-4899-7637-6_18

    Chapter  Google Scholar 

  3. Resnick, P., Varian, H.R.: Recommender systems. Commun. ACM 40, 56–58 (1997)

    Article  Google Scholar 

  4. Nguyen, T.N., Ricci, F.: A chat-based group recommender system for tourism. Inf. Technol. Tourism 18, 5–28 (2018)

    Article  Google Scholar 

  5. Boratto, L., Carta, S.: State-of-the-art in group recommendation and new approaches for automatic identification of groups. In: Soro, A., Vargiu, E., Armano, G., Paddeu, G. (eds) Information Retrieval and Mining in Distributed Environments. Studies in Computational Intelligence, vol. 324, pp. 1–20. Springer, Heidelberg. https://doi.org/10.1007/978-3-642-16089-9_1

    Google Scholar 

  6. del Carmen Rodríguez-Hernández, M., Ilarri, S., Hermoso, R., Trillo-Lado, R.: Towards trajectory-based recommendations in museums: evaluation of strategies using mixed synthetic and real data. Procedia Comput. Sci. 113, 234–239 (2017)

    Article  Google Scholar 

  7. Lamsfus, C., Wang, D., Alzua-Sorzabal, A., Xiang, Z.: Going mobile: defining context for on-the-go travelers. J. Travel Res. 54, 691–701 (2015)

    Article  Google Scholar 

  8. Masthoff, J.: Group recommender systems: combining individual models. In: Ricci, F., Rokach, L., Shapira, B., Kantor, Paul B. (eds.) Recommender Systems Handbook, pp. 677–702. Springer, Boston, MA (2011). https://doi.org/10.1007/978-0-387-85820-3_21

    Chapter  Google Scholar 

  9. Castro, J., Quesada, F.J., Palomares, I., Martinez, L.: A consensus-driven group recommender system. Int. J. Intell. Syst. 30, 887–906 (2015)

    Article  Google Scholar 

  10. Masthoff, J.: Group recommender systems: aggregation, satisfaction and group attributes. In: Ricci, F., Rokach, L., Shapira, B. (eds.) Recommender Systems Handbook, pp. 743–776. Springer, Boston, MA (2015). https://doi.org/10.1007/978-1-4899-7637-6_22

    Chapter  Google Scholar 

  11. Delic, A., Masthoff, J.: Group recommender systems. In: Proceedings of the 26th Conference on User Modeling, Adaptation and Personalization, pp. 377–378. ACM (2018)

    Google Scholar 

  12. McCarthy, K., Salamó, M., Coyle, L., McGinty, L., Smyth, B., Nixon, P.: Group recommender systems: a critiquing based approach. In: Proceedings of the 11th International Conference on Intelligent User Interfaces, pp. 267–269. ACM (2006)

    Google Scholar 

  13. Nasolomampionona, R.F.: Profile of Chinese outbound tourists: characteristics and expenditures. Am. J. Tourism Manage. 3, 17–31 (2014)

    Google Scholar 

  14. Ardissono, L., Goy, A., Petrone, G., Segnan, M., Torasso, P.: Intrigue: personalized recommendation of tourist attractions for desktop and hand held devices. Appl. Artif. Intell. 17, 687–714 (2003)

    Article  Google Scholar 

  15. McCarthy, K., McGinty, L., Smyth, B., Salamó, M.: Social interaction in the cats group recommender. In: Workshop on the Social Navigation and Community Based Adaptation Technologies (2006)

    Google Scholar 

  16. Garcia, I., Sebastia, L., Onaindia, E., Guzman, C.: A group recommender system for tourist activities. In: Di Noia, T., Buccafurri, F. (eds.) EC-Web 2009. LNCS, vol. 5692, pp. 26–37. Springer, Heidelberg (2009). https://doi.org/10.1007/978-3-642-03964-5_4

    Chapter  Google Scholar 

  17. Jameson, A., Baldes, S., Kleinbauer, T.: Enhancing mutual awareness in group recommender systems. In: Proceedings of the IJCAI (2003)

    Google Scholar 

  18. van Setten, M., Pokraev, S., Koolwaaij, J.: Context-aware recommendations in the mobile tourist application COMPASS. In: De Bra, P.M.E., Nejdl, W. (eds.) AH 2004. LNCS, vol. 3137, pp. 235–244. Springer, Heidelberg (2004). https://doi.org/10.1007/978-3-540-27780-4_27

    Chapter  Google Scholar 

  19. Marques, G., Respício, A., Afonso, A.P.: A mobile recommendation system supporting group collaborative decision making. Procedia Comput. Sci. 96, 560–567 (2016)

    Article  Google Scholar 

  20. Tintarev, N., Masthoff, J.: Explaining recommendations: design and evaluation. In: Ricci, F., Rokach, L., Shapira, B. (eds.) Recommender Systems Handbook, pp. 353–382. Springer, Boston, MA (2015). https://doi.org/10.1007/978-1-4899-7637-6_10

    Chapter  Google Scholar 

  21. Herlocker, J.L., Konstan, J.A., Riedl, J.: Explaining collaborative filtering recommendations. In: Proceedings of the 2000 ACM Conference on Computer Supported Cooperative Work, pp. 241–250. ACM (2000)

    Google Scholar 

  22. McBurney, P., Parsons, S.: Dialogue games for agent argumentation. In: Simari, G., Rahwan, I. (eds) Argumentation in Artificial Intelligence, pp. 261–280 (2009). Springer, Boston. https://doi.org/10.1007/978-0-387-98197-0_13

    Chapter  Google Scholar 

  23. Carneiro, J., Martinho, D., Marreiros, G., Jimenez, A., Novais, P.: Dynamic argumentation in UbiGDSS. Knowl. Inf. Syst. 55, 633–669 (2018)

    Article  Google Scholar 

  24. Carneiro, J., Alves, P., Marreiros, G., Novais, P.: A multi-agent system framework for dialogue games in the group decision-making context. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds.) WorldCIST’19 2019. AISC, vol. 930, pp. 437–447. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-16181-1_41

    Chapter  Google Scholar 

  25. Walton, D., Krabbe, E.C.: Commitment in Dialogue: Basic Concepts of Interpersonal Reasoning. SUNY press, New York (1995)

    Google Scholar 

  26. Carneiro, J., Martinho, D., Marreiros, G., Novais, P.: Arguing with behavior influence: a model for web-based group decision support systems. Int. J. Inf. Technol. Decis. Making 1–37 (2018)

    Google Scholar 

  27. Carneiro, J., Saraiva, P., Martinho, D., Marreiros, G., Novais, P.: Representing decision-makers using styles of behavior: an approach designed for group decision support systems. Cognit. Syst. Res. 47, 109–132 (2018)

    Article  Google Scholar 

  28. Villamizar, M., et al.: Evaluating the monolithic and the microservice architecture pattern to deploy web applications in the cloud. In: 2015 10th Computing Colombian Conference (10CCC), pp. 583–590. IEEE (2015)

    Google Scholar 

  29. Ricci, F.: Travel recommender systems. IEEE Intell. Syst. 17, 55–57 (2002)

    Google Scholar 

  30. Schmidt-Belz, B., Nick, A., Poslad, S., Zipf, A.: Personalized and location-based mobile tourism services. In: Workshop on “Mobile Tourism Support Systems” in conjunction with Mobile HCI (2002)

    Google Scholar 

  31. Gavalas, D., Kenteris, M.: A web-based pervasive recommendation system for mobile tourist guides. Pers. Ubiquit. Comput. 15, 759–770 (2011)

    Article  Google Scholar 

  32. Tkalcic, M., Chen, L.: Personality and recommender systems. In: Ricci, F., Rokach, L., Shapira, B. (eds.) Recommender Systems Handbook, pp. 715–739. Springer, Boston, MA (2015). https://doi.org/10.1007/978-1-4899-7637-6_21

    Chapter  Google Scholar 

  33. Feil, S., Kretzer, M., Werder, K., Maedche, A.: Using gamification to tackle the cold-start problem in recommender systems. In: Proceedings of the 19th ACM Conference on Computer Supported Cooperative Work and Social Computing Companion, pp. 253–256. ACM (2016)

    Google Scholar 

  34. de C.A. Ziesemer, A., Müller, L., Silveira, M.S.: Just rate it! gamification as part of recommendation. In: Kurosu, M. (ed.) HCI 2014. LNCS, vol. 8512, pp. 786–796. Springer, Cham (2014). https://doi.org/10.1007/978-3-319-07227-2_75

    Chapter  Google Scholar 

  35. Friedman, H.S., Schustack, M.W.: Personality: Classic Theories and Modern Research. Allyn and Bacon, Boston (1999)

    Google Scholar 

  36. Hamari, J.: Transforming homo economics into homo ludens: a field experiment on gamification in a utilitarian peer-to-peer trading service. Electron. Commer. Res. Appl. 12, 236–245 (2013)

    Article  Google Scholar 

  37. Hamari, J., Koivisto, J., Sarsa, H.: Does gamification work?–a literature review of empirical studies on gamification. In: 2014 47th Hawaii International Conference on System Sciences (HICSS), pp. 3025–3034. IEEE (2014)

    Google Scholar 

  38. Hamari, J., Shernoff, D.J., Rowe, E., Coller, B., Asbell-Clarke, J., Edwards, T.: Challenging games help students learn: an empirical study on engagement, flow and immersion in game-based learning. Comput. Hum. Behav. 54, 170–179 (2016)

    Article  Google Scholar 

  39. Hakulinen, L., Auvinen, T., Korhonen, A.: The effect of achievement badges on students’ behavior: an empirical study in a university-level computer science course. Int. J. Emerg. Technol. Learn. (iJET) 10, 18–29 (2015)

    Article  Google Scholar 

  40. Mortara, M., Catalano, C.E., Bellotti, F., Fiucci, G., Houry-Panchetti, M., Petridis, P.: Learning cultural heritage by serious games. J. Cult. Heritage 15, 318–325 (2014)

    Article  Google Scholar 

  41. Delic, A., Neidhardt, J., Nguyen, N., Ricci, F.: Research Methods for Group Recommender System. CEUR-WS (2016)

    Google Scholar 

  42. Xu, F., Tian, F., Buhalis, D., Weber, J., Zhang, H.: Tourists as mobile gamers: Gamification for tourism marketing. J. Travel Tourism Mark. 33, 1124–1142 (2016)

    Article  Google Scholar 

Download references

Acknowledgements

This work was supported by the GrouPlanner Project (POCI-01-0145-FEDER-29178) and by National Funds through the FCT – Fundação para a Ciência e a Tecnologia (Portuguese Foundation for Science and Technology) within the Projects UID/CEC/00319/2019 and UID/EEA/00760/2019.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Patrícia Alves .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Alves, P., Carneiro, J., Marreiros, G., Novais, P. (2019). Modeling a Mobile Group Recommender System for Tourism with Intelligent Agents and Gamification. In: Pérez García, H., Sánchez González, L., Castejón Limas, M., Quintián Pardo, H., Corchado Rodríguez, E. (eds) Hybrid Artificial Intelligent Systems. HAIS 2019. Lecture Notes in Computer Science(), vol 11734. Springer, Cham. https://doi.org/10.1007/978-3-030-29859-3_49

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-29859-3_49

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-29858-6

  • Online ISBN: 978-3-030-29859-3

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics