Abstract
The exponential growth of multimedia content on the Internet has led to the generation of search engines and user-specific recommender systems. However, not all practices carried out through these systems are legal, a condition that will depend on the object of the search or recommendation and the country where such practice is carried out, presenting a special prosecution as far as certain aspects of intellectual property are concerned. In this paper, we analyze the legality of search engines and recommender systems in audiovisual content platforms from the point of view of copyright and trademarks mainly, distinguishing the factors to be taken into account when incorporating into their system the titles of works that do not have in their catalogue.
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Acknowledgments
This work has been partially supported by FEDER and the State Research Agency (AEI) of the Spanish Ministry of Economy and Competition under grants MERINET (TIN2016-76843-C4-2-R) and SAFER (PID2019-104735RB-C42), AEI/FEDER, UE.
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Gutierrez, E., Puente, C., Velasco, C., Varela, J.A.O. (2021). Smart Marketing on Audiovisual Content Platforms: Intellectual Property Implications. In: Arabnia, H.R., Ferens, K., de la Fuente, D., Kozerenko, E.B., Olivas Varela, J.A., Tinetti, F.G. (eds) Advances in Artificial Intelligence and Applied Cognitive Computing. Transactions on Computational Science and Computational Intelligence. Springer, Cham. https://doi.org/10.1007/978-3-030-70296-0_73
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