A formal approach to test commercial strategies: comparative study using multiagent-based techniques
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Título: | A formal approach to test commercial strategies: comparative study using multiagent-based techniques |
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Autor/es: | Castillo Ossa, Luis Fernando | González Bedia, Manuel | Uribe Hurtado, Ana Lorena | Isaza, Gustavo |
Palabras clave: | Socio-Configuration | Multiagent systems | Agent-based social simulation |
Área/s de conocimiento: | Ciencia de la Computación e Inteligencia Artificial |
Fecha de publicación: | sep-2009 |
Editor: | Red de Agentes Físicos |
Cita bibliográfica: | CASTILLO OSSA, Luis Fernando, et al. “A formal approach to test commercial strategies: comparative study using multiagent-based techniques”. Journal of Physical Agents. Vol. 3, No. 3 (Sept. 2009). ISSN 1888-0258, pp. 25-30 |
Resumen: | This paper presents a multiagent recommendation system (RecMAS) able to coordinate the interactions between a user agent (AgUser) and a set of commercial agents (AgComs). It provides a useful service for monitoring changes in the AgUser’s beliefs and decisions based on two parameters: (i) the strength of its own beliefs and (ii) the strength of the AgComs’ suggestions. The system was used to test several commercial activities in a shopping centre where the AgComs provided information to an AgUser operating in a wireless device (PDA, mobile phone, etc.) used by the client. The AgUser received messages adapted to the preferences of the client. Using a theoretical model and a set of simulation experiments, several commercial strategies were obtained. This paper concludes with a presentation of a prototype in a real shopping centre. |
URI: | http://hdl.handle.net/10045/12530 | http://dx.doi.org/10.14198/JoPha.2009.3.3.05 |
ISSN: | 1888-0258 |
DOI: | 10.14198/JoPha.2009.3.3.05 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Revisión científica: | si |
Aparece en las colecciones: | Journal of Physical Agents - 2009, Vol. 3, No. 3 |
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