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Economic impact of language tourism on mature sun and sand destinations: The case of Alicante (Spain)

  • Pilar Barra [1] ; Bartolomé Marco [2] Árbol académico ; Cristina Cachero [2] Árbol académico
    1. [1] Universidad Católica San Antonio

      Universidad Católica San Antonio

      Murcia, España

    2. [2] Universitat d'Alacant

      Universitat d'Alacant

      Alicante, España

  • Localización: Tourism economics: the business and finance of tourism and recreation, ISSN 1354-8166, Vol. 25, Nº. 6, 2019, págs. 923-941
  • Idioma: inglés
  • Texto completo no disponible (Saber más ...)
  • Resumen
    • The objective of this research is to measure the economic impact of language tourism in a medium-sized Spanish city, Alicante, which has been traditionally considered a sun and sand destination onthe Mediterranean coast. This analysis aims to highlight the importance of developing a tourismdiversification strategy and the desirability of promoting alternative forms of tourism. Thisinvestigation demonstrates the significant economic impact that language tourism has on a con-solidated tourism destination as Alicante, which is higher, in relative terms, than the impact gen-erated by conventional tourism. Based on the findings, the implications of the study are alsodiscussed


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